Monday, November 2, 2009

Top 10 Reasons Home Staging Pays Off for Savvy Pittsburgh PA Realtors--#7: Staging Brings You Referral Business

Your “ideal” new listing client—one that is excited to list with you because you have been highly recommended to them by someone whose opinion they value and trust.

What is one great source of these “dream” listing clients? Home Staging can generate this “ideal” referral business for you.

Here are three key ways:

· If you are assisting your current listing clients in getting professional home staging help as they prepare their home for the market, these clients will likely be delighted with both your efforts and their resulting quick sale for a good price. These clients will be happily passing your name onto their friends and family.

· People looking at listings are often ones who will soon be selling their home. If your listings are well-staged, these potential listing clients will be impressed with how well your listings show and be more likely to seek you out when they need a listing agent.

· Stagers who know you value staging and the presentation of your properties will recommend you. As staging has become more common in the preparation process, homeowners are using a home stager before they contact a realtor. And these savvy sellers often ask their home stager to recommend a good realtor who will do an excellent job of marketing their property. The stagers you have a strong working relationship with will refer their clients to you.

So clearly, making a professional home stager part of your strategy for preparing and marketing your properties can ultimately bring you referred business. And many of these referred listings will be your “dream” clients—ones that understand the value of preparing their homes before they hit the MLS.