Another Rave Review for Feels Like Home Interiors Staging Services

Another Rave Review for Feels Like Home Interiors

I'm always delighted to hear from my clients how our home staging services helped them.  I just received this from Meryl Neiman, REALTOR® with Howard Hanna in their Squirrel Hill Office: 

"It has been a pleasure working with Mary to help my clients sell their home. Although their house was already in good condition, Mary's suggestions made the property truly stand out in a competitive market. She has a wonderful eye for detail and a genuine knack for knowing what buyers are looking for in a home.


My clients want advice that is concrete, practical, and easy to implement. Mary is on the mark in all these areas and she is very budget conscious as well, which everyone appreciates. I was so impressed with Mary and the impact her advice had on the presentation of my clients' home that I decided to offer her Strategy Session free to all my sellers. In today's market, buyers want homes that are move-in ready and HGTV pretty. I would not hesitate to recommend Mary to help your home shine."

~ Meryl Neiman, Howard Hanna, Squirrel Hill Office
   http://www.picturingpittsburgh.com/

Top 10 Reasons Home Staging Pays Off for Savvy Pittsburgh PA Realtors--#7: Staging Brings You Referral Business

Your “ideal” new listing client—one that is excited to list with you because you have been highly recommended to them by someone whose opinion they value and trust.

What is one great source of these “dream” listing clients? Home Staging can generate this “ideal” referral business for you.

Here are three key ways:

· If you are assisting your current listing clients in getting professional home staging help as they prepare their home for the market, these clients will likely be delighted with both your efforts and their resulting quick sale for a good price. These clients will be happily passing your name onto their friends and family.

· People looking at listings are often ones who will soon be selling their home. If your listings are well-staged, these potential listing clients will be impressed with how well your listings show and be more likely to seek you out when they need a listing agent.

· Stagers who know you value staging and the presentation of your properties will recommend you. As staging has become more common in the preparation process, homeowners are using a home stager before they contact a realtor. And these savvy sellers often ask their home stager to recommend a good realtor who will do an excellent job of marketing their property. The stagers you have a strong working relationship with will refer their clients to you.

So clearly, making a professional home stager part of your strategy for preparing and marketing your properties can ultimately bring you referred business. And many of these referred listings will be your “dream” clients—ones that understand the value of preparing their homes before they hit the MLS.

Top Ten Reasons Home Staging Pays Off for Savvy Pittsburgh, PA Real Estate Agents-Staging Benefit #4: Staging MAKES You Money

In this Top Ten List of why home staging pays off for Realtors®, we've already seen:



Reason #1: Staging Saves Time
Reason #2: Staging Brings Traffic
Reason #3: Staging Saves Money



And now we're ready for the next reason Home Staging pays off for Savvy Realtors® - Reason #4: Staging SAVES You Money or "Show Me the Money! - Part 2".

When your staged homes sell for more, you make more - it's just that simple. And staged homes have been shown over and over to sell at higher prices. According to the National Association of Realtors, staged homes sell for 7 - 11% more than non-staged homes.

And when you combine this with the fact that staged homes sell faster and therefore reduce your marketing costs, you understand that, financially speaking, using home staging is a true double-bonus for you as a realtor.







Ok, now for the big question. You're saving money and you're making money thanks to having staged listings. But who's paying for all this staging?

Many savvy Realtors® now include a professional staging consultation for their listing clients. If you choose to offer this service to your listing clients, this small investment will:

1. serve as a great value-added service that sets you apart from other agents (stay tuned for more on this benefit)



2. be deductible as a cost of doing business or marketing expense (consult with your accountant for details)



3. more than pay for itself through both savings and earnings (as already explained).

Another option is to explain the value of staging to your clients and provide them with contact information and marketing materials for the staging professional you recommend and the seller pays the stager for a consultation.

Any hands-on staging services are usually paid for by the home seller since they are the ones who will realize the greatest direct gains from staging. This investment by the seller also helps ensure their commitment to the transformation process.

As a savvy Realtor® looking to continue growing your business, can you afford not to make home staging part of your success strategy?

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Up next in the Ten Reasons Home Staging Pays Off For Savvy Pittsburgh PA Realtors

Reason #5: Staging Helps You Handle Touchy Topics.

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A savvy home seller or Realtor® in the Pittsburgh area? Looking for expert home staging assistance getting a property ready to show to its best potential so you can sell quickly and maximize your profit? Please visit Feels Like Home Interiors to find out more about how our home staging services can make a difference for your home or listings.

Top Ten Reasons Home Staging Pays Off for Savvy Pittsburgh PA Real Estate Agents-Staging Benefit #3: Professional Home Staging Saves You Money

Now we're ready to talk about Professional Home Staging and your all-important bottom-line.

You know--"Show me the Money!"

Reason #3: Professional Home Staging SAVES You Money

Selling homes for a living can be a lucrative business (and hopefully is for you!). But as you know (and we all wish sellers better understood), there are a lot of expenses involved in listing and marketing homes.

And these days more than ever, we need ways to cut expenses while still providing clients with exceptional service. While some of your listing costs are one-time expenses many others (print ads, direct mail, flyers, open houses and of course, the value of the long hours required for you to do this on-going marketing) get higher and higher the longer you carry a listing.

So how do you minimize your marketing costs for your listings and still provide the highest level of service to your clients? You sell your listings more quickly. And what is a great way to accomplish that? Professional Home Staging!

According to statistics released by the Real Estate Staging Association (RESA) for 2008, vacant homes spent 85% less time on the market and occupied homes spent 89% less time on the market after staging. And a National Association of Realtors survey found that staged homes sell 49% faster.

So Reason #3 is a "key" bottom-line benefit for you as a Realtor® to use home staging:

Stage your listings and they will sell faster. and bottom-line, you will have MORE MONEY left in your wallet.

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Ok, saving money is nice, but making more money is even better. Stay tuned for the next post in this series, Top Ten Reasons Home Staging Pays Off for Savvy Pittsburgh PA Real Estate Agents- Reason #4: Professional Home Staging Makes You Money.

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And just in case you missed the first two key reasons for Professional Home Staging:

Reason #1: Staging Saves You Time

Reason #2: Staging Increases Traffic For Your Listings

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A savvy home seller or Realtor® in the Pittsburgh area? Looking for expert home staging assistance getting a property ready to show to its best potential so you can sell quickly and maximize your profit? Please visit Feels Like Home Interiors to find out more about how our home staging services can make a difference for your home or listings.

Top Ten Reasons Home Staging Pays Off for Savvy Pittsburgh PA Real Estate Agents

As you well know, the demands of being a successful Realtor® have grown dramatically over the past decade or so. Technology has skyrocketed, competition has increased, and the market has gone (just a bit) haywire. As a Realtor® you likely feel pulled in a million different directions and it probably seems that there are never enough hours in the day.

So why complicate your already over-taxed life as a Realtor® by trying to also wear the hat of a Home Stager? Can you really afford the time? Do you know the best ways to convince your clients to make the changes you suggest?

If you are a savvy Pittsburgh Realtor® passionate about building your business while providing your clients with the highest level of service, working with a Professional Home Stager offers you an easy, effective and profitable strategy so you can be even more successful in today’s highly competitive real estate marketplace.

The following is the first installment in a series that outlines the logic behind the smart strategy of using Professional Home Staging to further strengthen your Pittsburgh PA real estate business.

Here’s the first reason of the Top Ten Reasons Home Staging Pays Off for Savvy Pittsburgh PA Real Estate Agents:

Reason #1: Professional Home Staging Saves You Time



As you well know, Professional Realtors® must be multi-talented and incredibly hard working. Here are just a few of things you probably do on an average day:

•Explain
•Market—yourself and your listings
•Advise
•Negotiate
•Problem solve
•Oversee
•Coordinate
•Comfort
•Encourage
•Network
•Research
•Refer
•Analyze
•Chauffeur
•Listen
•Entertain

The adage “Time is Money” may be more true for Realtors® than anybody else. Successful Realtors® in Pittsburgh and around the country understand the value of effectively managing their time and building a strong support team in an effort to provide a superior level of service to their clients.

So while you likely know and understand many of the principles of Effective Home Staging, can you really justify the time required to walk each listing client you have through the details of what they need to do in order to effectively prepare their home to sell as quickly as possible for the best price?

Partnering with a Professional Home Stager ensures that your listing clients receive proven and detailed staging advice they deserve while allowing you to dedicate your time to the demanding business of being a Realtor®.

And the time you save by working with a Professional Home Stager is only the tip of the iceberg of the benefits to your business. Stay tuned for Staging Benefit #2: Professional Home Staging Increases Traffic Through Your Listings.


© 2009 Mary Fasnacht, Feels Like Home Interiors - All Rights Reserved

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A savvy seller or Realtor® in the Pittsburgh area looking for expert home staging assistance getting a property ready to show to its best potential? Please visit Feels Like Home Interiors to find out more about how our home staging services can make a difference for your home or listings.